We use only one type of non-essential cookie — Google Analytics — to understand how our website is used. We have no advertising cookies, no social media tracking cookies, and no third-party marketing cookies. You are in control.
Cookies are small text files stored on your device when you visit a website. They allow the website to remember information about your visit. Some cookies are essential for the site to work; others help us understand how visitors use the site.
These cookies are strictly necessary for the website to function and cannot be switched off. They do not store any personally identifiable information.
| Cookie | Purpose | Duration |
|---|---|---|
| cc_consent | Stores your cookie consent preferences | 1 year |
We use Google Analytics 4 to understand how visitors use our website. These cookies are only set after you have given consent. They collect anonymised data about:
This data is used only to improve the website and campaign. It is never used for advertising.
| Cookie | Purpose | Duration |
|---|---|---|
| _ga | Distinguishes unique users | 2 years |
| _ga_[ID] | Maintains session state | 2 years |
| _gid | Distinguishes users (24hr) | 24 hours |
| _gat | Throttles request rate | 1 minute |
You can opt out of Google Analytics across all websites at: tools.google.com/dlpage/gaoptout
When you first visit britainneedsus.co.uk, a cookie consent banner will appear. You can accept or decline non-essential (analytics) cookies. Essential cookies cannot be declined as they are required for the site to function.
You can change your preferences at any time by clearing your browser cookies and revisiting the site, or by adjusting your browser settings. Note that declining analytics cookies will not affect your use of the site in any way.
Most browsers allow you to control cookies through their settings. To learn how to manage cookies in your browser:
We may update this Cookie Policy if we add new technologies or change how we use the site. The effective date at the top will be updated when changes are made.
For questions about our cookie use: matt@britainneedsus.co.uk | britainneedsus.co.uk | ICO: C1887560